Thai modern trade fixtures vary widely between banners. Depth, ticketing rails, and header clearance change what POS can realistically hold. A kit designed for a wide gondola will fail in a tight convenience aisle.
We measure before we design. That sounds obvious, yet many creative packs arrive oversized or with adhesive that retailers reject. A short fixture sheet—rail type, max height, approved materials—keeps artwork honest and install days calm.
Shelf conversion is physical. Respect the metal and plastic in front of the shopper, and your message earns a fair chance.