Our shelf conversion process
A clear path from first briefing to a bay your store team can keep honest after we leave.
How engagements usually unfold
We keep steps physical and accountable. No software rollout, no checkout, no fake urgency—just work on the fixture.
Brief the conversion goal
We align on category, banners, and the decision you want more shoppers to complete—pick-up, trade-up, or promo takeaway. You share current planograms and any retailer constraints.
Walk the stores
Field visits map sightlines, adjacency, ticket rails, and hesitation moments. Photos and short notes feed a priority matrix your team can read without a workshop marathon.
Design the reset or kit
Planogram changes, POS specs, or activation placement follow the audit. Everything is sized for the fixtures we measured—not a generic template.
Brief store teams
A one-page brief and photo of the target bay travel with the layout so facings survive the week after install.
Handoff and optional follow-up
You leave with deliverables and a contact for questions. Follow-up walks are available when you want a second look after promo pressure.
Start with an audit or a scoped kit
If you already know the gap, skip ahead to the matching service. If not, begin with a shelf conversion audit.