Field notes
Short pieces from store walks and reset weeks—written for trade marketers who live with gondolas, not dashboards.
Eye level is not enough: three shelf signals that actually move conversion
Height helps, but Thai shoppers still walk past brands that fail at clarity, comparison, and next-step cues.
2026-05-12
Planogram resets that stick after week one
Beautiful layouts fail when store teams inherit no briefing sheet and no reason to keep the facing count.
2026-04-03
Working inside Bangkok fixture constraints
Conversion plans that ignore gondola depth and header height waste budget before the first shelf talker is printed.
2026-02-18
Sampling where hesitation shows, not where footfall is loudest
High-traffic corners are not always the conversion gap. Watch the hand that reaches, then pulls back.
2026-01-09